Corporate & Branding Identity
- Espresso -
Strong, bold, and the foundation of any great coffee—just like branding is the foundation of a company’s identity.
Marketing Media Kit
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Collaborated closely with the Marketing Manager to redesign, develop and execute new innovative marketing initiatives aimed at driving revenue growth. Spearheaded the revamp and implementation of strategic marketing frameworks that aligned with corporate objectives, optimising Marketing Development Fund (MDF) utilisation to maximise ROI and enhance brand positioning.
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Poor brand awareness & marketing offers
Low adoption of new initiatives
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Developed and launched co-branded marketing assets, including eDMs, flyers, and web banners, to ensure consistent brand messaging across multiple platforms.
Implemented one-on-one meetings with key vendors to present and discuss our marketing offerings. These personalised sessions sparked interest, fostering deeper relationships and boosting adoption of new marketing strategies.
Additional information are available by request.Rainbow Serpent Festival
Brand Guideline
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The goal of this project was to develop a comprehensive brand identity system and guidelines for the Rainbow Serpent Festival, an iconic Australian music and arts festival. This involved creating a cohesive visual identity that captures the festival’s unique personality and spirit while ensuring consistency across various communication materials. The final deliverables included:
Logo redesign
Brand graphics and imagery
Desktop & mobile homepage design
Print poster
Festival tickets
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Balancing tradition with modernity
Creating a distinct yet versatile logo
Designing print materials that capture the festival’s energy
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Researched the festival’s history, audience, and brand to create a modern, scalable identity that honors its indigenous and psychedelic roots.
Designed a flexible system with scalable graphics, defined colors, and typography, ensuring consistency across all formats.
Used high-contrast colors, dynamic layouts, and bold typography for striking visuals, optimising print for clarity and cost efficiency.
Additional information are available by request.
